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Ladies, how
do you feel during that time of the month? I am sure it’s not exactly something
enjoyable. I was talking to a 40 something lady and she shared that when she
was my age talking about periods or PMS was not so easy, even amongst girls. It
was taboo of sorts. She was actually surprised to witness how causally we girls
talk about it now. We don’t even shy away from letting people know that we are
PMSing and thus mood swings are to be expected. However such is not life
everywhere, even in today’s world.
Couple of
days back I got to know about the END
THE RED STAIN initiative, here’s a short brief about them -
We are raising
awareness on rural women menstrual hygiene with our initiative "END
THE RED STAIN".
88% women in rural India cannot afford sanitary napkins 81% rural women resort tounsterilised cloth, sawdust, leaves 30% girls in rural India have already
dropped out of school after menstruation
88% women in rural India cannot afford sanitary napkins 81% rural women resort to
The story behind it:
Mrs. Bharati Idate has
been producing high-quality, compostable and affordable sanitary napkins called
‘Care Taker’ for rural women in Maharashtra especially post delivery for over a
decade. She lives in a famine stricken village called Vita, in Sangli district
of Maharashtra and has founded the Bharati Mahila Audyogik Sahakari Sanstha
Limited.
The
initiative got my attention immediately; imagine if you have to go through your
periods without the sanitary pads! Honesty I can’t even imagine how tough that
would be and to believe that certain women are already living that life is
horrifying.
They also
made a short video on the same
ABP Mazha,
Maharashtra Times and DNA has covered her story to make her endeavor known
to many in Maharashtra and help her to raise the desired funds to help many
other women like her. The links to the coverage are as follows:
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Great POst !
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